Director, Digital Marketing Solutions

Date: Apr 20, 2019

Location: Madison, NJ, US

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Requisition ID: ACC005305

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

Merck’s Animal Health (MAH) Division works to improve the health of animals around the world through collaborative partnerships and a deep sense of responsibility towards our customers, consumers, animals, society, and planet. This team of energetic, independent thinkers offers one of the industry’s most innovative portfolios of products, services, and technologies that serve to prevent, treat, and control diseases across all major farm and companion animal species both domestically and internationally.  


Merck Animal Health’s (MAH) Information Technology organization partners with colleagues across the business to help serve our customers around the world. Ours is a high energy team of dynamic, innovative individuals dedicated to advancing MAH’s contribution to global animal health by leveraging information and technology to efficiently advance the business by driving revenue and productivity.

How will you invent the future?

As the Digital Marketing Solutions Lead at Merck Animal Health’s global headquarters in Madison, NJ, you will be part of inventing tomorrow.


We are seeking a strong results oriented Leader who will drive the evolution our Digital Marketing Solutions (DMS) enabling MAH commercial markets to drive revenue growth and operational efficiency. This role is critical to the broad success of the Organization’s stated intent to digitally transform to meet the future goals of the enterprise.

The Digital Marketing Solutions Platform Lead role has overall global responsibility for developing and delivering the Digital Marketing Technology Platform to all MAH markets and regions. The role is accountable for creating the future vision for Digital Marketing Solutions Technology within MAH, including Platform Technology strategy development, platform design and build, and platform evolution to meet the ongoing needs of the organization. Additionally, the role is responsible for managing the overall costs and value realization of the DMS Technology Platform. The position works closely with IT Regional Leads, Technology Hub Teams, and business leadership to understand the business outcomes required from the Platform and direct investments and resources accordingly.

Your role at Merck Animal Health is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global animal health advancement. At Merck Animal Health we stand for the science of healthier animals.


Primary job responsibilities include but are not limited to:

• Platform technology strategy development across multiple domains including Websites and Portals, Social Media & Mobility, Marketing Automation, Email, Content and Digital Asset Management, Web & Channel Tracking and Analytics, Identity, Consent & Access Management, and SEO strategy in support of the Commercial Organization.

• Develop and evolve a long-term vision for the future direction of the DMS Platform, and drive multi-year platform roadmap of capability enablement and deployments.

• Drive channel integration across various commercial capabilities to support integrated sales and marketing capabilities.

• Develop and communicate a clear value proposition for the DMS Platform for IT and Business Stakeholders.

• Provide DMS thought leadership across platforms and divisions.

• Influence effectively at all levels of the Company and manage change, building and maintaining productive relationships with Executive Sponsors and key Stakeholders at Regional and Global level.

• In collaboration with internal and external Partners, develop innovative cost effective solutions to further enhance the Platform.

• Guide continuous improvement efforts for the platform - advancing its maturity.

• Drive a simplification of technology and systems used to manage channel optimization across various markets and regions.

• Act as a change agent in evolving the Organization’s channel management platform.

• Integrate DMS platform work with other IT platforms.

• Participates with external organizations to benchmark and share best practice and improve internal procedures to maximize the corporate value capture.

• Manage strategic relationships with third-party Vendors.

• Oversight of technical delivery teams, and work across many IT teams to coordinate and implement programs.

• Manage a team of 8 direct/indirect reports and 20+ outside resources.

• Manage a portfolio of ~$5m.


Education Minimum Requirement:

• Bachelor’s degree in computer science, engineering or a related discipline.

• Masters / MBA preferred


Required Experience and Skills**:

• Minimum of 10 years experience in Digital Marketing Solutions Technology Management and strategy development.

• Knowledge across multiple DMS Platform technologies, including Web Content Management Systems, Web & Portal Technologies, Digital Asset Management Systems, Social Media, Marketing Automation, Identity and Access Management, Web Analytics, SEO, Mobile Channels.

• Experience with building and executing on integrated Digital Marketing technology channel strategies.

• Executive management presentation skills.


Preferred Experience and Skills:

• Ability to partner with third party providers to deliver on strategic objectives.

• Understanding of the technology stack

• Extensive knowledge of Animal Health Sales and Marketing processes (or equivalent industry)

• Harmonization of processes across various stakeholder organizations.

• Ability to communicate with all levels of the organization – have the expertise in the subject and the strong communication skills required ensuring successful engagement with key stakeholders.

• Socialization and influencing others - in a virtual environment.

• Experience in managing virtual teams.

• Ability to work independently.

• Solution architecture background a plus.

• Staff and resource modeling in a multi-regional, matrix environment.

• Ability to build a positive work environment that encourages teamwork.

• Embrace and champion change, foster innovation, focus on the customer, demonstrate courage and collaborate across all divisions.


Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. 


If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to


Search Firm Representatives Please Read Carefully: 

Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck.  No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.


Visa sponsorship is not available for this position.


For more information about personal rights under Equal Employment Opportunity, visit:


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Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of it’s manifestations.

Job: Account Management
Other Locations:
Employee Status: Regular
Travel: Yes, 20 % of the Time
Number of Openings: 1
Shift (if applicable): N/A
Hazardous Materials:
Company Trade Name: Merck

Nearest Major Market: New Jersey

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