Assoc Dir, Oncology Promotion-US Digital

Date: Feb 12, 2019

Location: Upper Gwynedd, PA, US

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Requisition ID: MAR007344

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.


Merck’s Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide. 


Position Description:


The Associate Director, Oncology Promotion (US Digital Engagement) position is responsible for supporting the enhancement of existing digital tools & platforms and the introduction of new solutions to optimize the customer journey for the US Digital Engagement Strategy for KEYTRUDA.


Responsibilities include, and are not limited to the following:

  • Manages the creation, approval and delivery of individual pilots, programs, and tactic to accomplish the US Digital Engagement Strategy and drive business results for KEYTRUDA. Applies the appropriate compliance policies and regulatory guidance to the delivery of  pilots, programs, and tactics.
  • Leverages customer insights, channel preferences and capabilities, and best practices.
    Ensures that promotional components link together to deliver a deliberate customer journey.  Ensures communication objectives align with the intent of the promotional asset and channel capability.
  • Works collaboratively with multiple internal teams, including the Innovative Media Review Team (IMRT), the Enterprise Social Media Group (ESMG), the Promotion Review Team (PRT), Marketing Operations, Privacy Legal, etc.
  • Drives measurement and improvement of promotional effectiveness.
  • Monitors Creative Agency scope of work (SOW) and provides input to agency evaluations.
  • Responsible for all budget management processes for assigned projects and manages expenses within Merck guidelines. 
  • Manages consistent utilization of branding hallmarks and creative concepts across  pilots, programs, and tactics.
  • Demonstrates leadership behaviors. Maintains alignment to company compliance goals and policies.


Qualifications

Position Qualifications:


Education Minimum Requirement:

  • Bachelor's Degree required,
  • Masters in Business Administration preferred

Required Experience and Skills: 

  • A minimum of 2 years experience in marketing, marketing communications, and/or marketing support of pharmaceutical products.
  • A minimum of 2 years experience in digital marketing.
  • Demonstrated ability to execute a digital marketing strategy.
  • Strong knowledge of marketing principles.
  • Astute business, decision, and analytical skills with the ability to synthesize complex data into a recommendation or path forward.
  • Experience and success in cross-functional leadership and teamwork.
  • Strong communication skills.
  • Strong project management skills and attention to details.
  • Previous agency/vendor management skills.

Preferred Experience and Skills:

  • Experience in supporting the Oncology business.
  • Experience in the Merck end-to-end medical/legal (PRT) review and delivery process.
  • Knowledge of Merck commercial, regulatory, and legal compliance policies.
  • Veeva/PromoMats and/or ZINC experience.
  • Experience in developing a Chatbot platform.


Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. 

 

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to staffingaadar@merck.com.

  

Search Firm Representatives Please Read Carefully: 

Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck.  No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.

 

Visa sponsorship is not available for this position.

 

For more information about personal rights under Equal Employment Opportunity, visit:

 

            EEOC Poster

            EEOC GINA Supplement 

            OFCCP EEO Supplement

 
Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of it’s manifestations.

 



Job: Marketing Communications/Channels ONC
Other Locations:
Employee Status: Regular
Travel: Yes, 10 % of the Time
Number of Openings: 1
Shift (if applicable): 1st
Hazardous Materials: No
Company Trade Name: Merck

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