KEYTRUDA US Oncology Marketing - Associate Director, Biomarker & Diagnostics HCP Strategy Lead

Date: Feb 16, 2019

Location: Upper Gwynedd, PA, US

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Requisition ID: GLO001379

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

Merck’s Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing Merck's prescription medicines, vaccines, and other medical products to our customers worldwide. 

This Associate Director, Biomarker and Diagnostics HCP Strategy Lead is a key member of the US Oncology marketing team for KEYTRUDA. This role has ownership for the pan-tumor biomarker and diagnostics HCP strategy focusing on current indications utilizing the PD-L1 and MSI/MMR biomarkers and broadening with future indications incorporating novel biomarkers and diagnostics.  The current KEYTRUDA label has multiple indications that incorporate companion diagnostics and there is a need to develop and implement both strategic and tactical marketing programs around the biomarkers and companion diagnostics given its impact on drug adoption.  This person's main responsibilities will include developing and implementing the market strategy for the companion diagnostics in the US through development and implementation of marketing programs.  These will include (but are not limited to) engagement plans for key stakeholders, refinement of the messaging platform, and development of promotional campaigns for the companion diagnostic as the label continues to evolve.  At the same time, this person must ensure full integration of these plans within the overall brand strategy by working closely with the internal tumor and pan-tumor teams, as well as external companion diagnostic partners.  This person will lead the development of the marketing tools for the companion diagnostic that will be used to drive the strategic choices that enable leadership in what is a highly competitive market.  The ideal candidate should have  strong leadership skills and a proven ability to collaborate across the organization, particularly within the broader US and global marketing teams.  This candidate will need to have strong business acumen and marketing management experience including field execution, strategy development, market research, segmentation, personal and non-personal promotion, competitive dynamics, and issues management. An understanding of the diagnostic and oncology market,  is a plus.  The position will be based in Upper Gwynedd, PA and will report to the Director – Biomarker and Companion Diagnostics. 

Key responsibilities include, but are not limited to the following: 

  • Engagement Plans for Key Stakeholders (oncologists, pathologists, and supporting members of the Multi-Disciplinary Team)
  • Market Segmentation
  • Message Development
  • Promotional Campaign Development
  • Interaction w/ 3rd Party Partners related to the Companion Diagnostic


Education Minimum Requirement:

  • Bachelor’s Degree

Required Experience and Skills:

  • Pharmaceutical or diagnostic marketing experience with strong program management skills, leadership skills, analytical problem-solving capabilities, excellent examples of teamwork along with strong written/verbal communication
  • Experience with collaboration, influencing without authority and working successfully with cross-functional teams
  • Requires approximately 15-20 % travel, including some weekends

Preferred Experience and Skills:

  • Direct experience in the oncology companion diagnostic/personalized medicine space and/or oncology therapeutics
  • MBA
  • US Launch Experience

Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. 


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Job: Global Marketing ONC
Other Locations:
Employee Status: Regular
Travel: Yes, 20 % of the Time
Number of Openings: 1
Shift (if applicable): Other (see Work Schedule)
Hazardous Materials: None
Company Trade Name: Merck

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