Director Brand Communications

Date: May 9, 2019

Location: Upper Gwynedd, PA, US

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Requisition ID: GLO001470

Merck & Co., Inc. Kenilworth, N.J., U.S.A. known as Merck in the United States and Canada, is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where Merck has codified its legacy for over a century. Merck’s success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.
 
The Director of Vaccine Communications for the company’s pneumococcal franchise will support the communications, research, and commercial teams with development and implementation of integrated, comprehensive communications strategies and programs in support of Merck's US and global vaccines business.
  • Create and execute comprehensive external communications programs in the US and for global market leads in support of Merck’s pneumococcal franchise.
  • Develop communications strategies for the pneumococcal franchise.
  • Strengthen awareness among key audiences of the importance of vaccines through targeted media outreach programs, executive speaking opportunities and creation of research-based infrastructure and materials
  • Create campaigns and ongoing news flow to continually reinforce the value of vaccines and Merck vaccines among the public, SLs, healthcare professionals, payors and advocacy partners
  • Utilize multiple channels, including events, direct-to-stakeholder briefings, targeted media outreach, social and digital, and internal engagement to reach stakeholders in compelling and appropriate ways
  • Stay up-to-date on trends in consumer engagement, digital activations and media and pop culture around the world to influence new approaches to reaching parents of children and young adults at risk for pneumococcal related diseases
  • Monitor the environment through social listening tools and media monitoring to identify opportunities to insert pneumococcal positioning into the social discourse while also having an ear to the ground on emerging issues
  • Identify relevant regional conferences and congresses; coordinate speaking opportunities, develop materials, coordinate meetings with key influencers, conduct pre- and post-conference outreach, and execute wraparound communication to reach relevant stakeholders
  • Create external partnerships with key external organizations and experts in support of business and reputational goals
  • Support new product launches and current product portfolios
  • Provide direct support and education to and collaborate with brand marketing teams; support marketing teams and participate on cross-functional teams to advise on key communications and business issues, engaging senior global communications staff as necessary
  • Serve as counselor, leader and key resource for division issues and external events
  • Coordinate communications activities and shares best practices internally
  • Manage directly or indirectly with PR agencies and manage related program budgets to implement comprehensive communications plans
  • Manage team members to ensure appropriate work flow and appropriate cross-functional team engagement

Qualifications


Required:

  • Bachelor’s degree from an accredited institution is required.
  • 8+ years of experience in public relations/communications and working with business leaders
  • Ability to confidently lead and provide expert counsel to support the goals of the business
  • Ability to work successfully across teams and reporting structures in a matrix environment
  • Experience leading media, social media and global communications programs on behalf of large, global corporations or institutions.
  • Ability to handle crisis communications, provide long term strategic communications counsel and deliver on short-term communications objectives
Preferred:
  • Candidates who have a Master’s or advanced degree, along with experience in vaccines, pharmaceutical, or health care, is preferred
  • US market experience and vaccines experience is highly preferred Agency experience may also be relevant
  • Proven ability to articulate and lead a long term strategic communications platform that builds and supports the business

     

    In addition, successful candidate will have:
    • Excellent presentation and persuasiveness.
    • Excellent organizational, written and oral communication skills
    • Exceptional budget management skills
    • Ability to manage pressure, meet deadlines and monitor and evaluate results is essential
Your role at Merck is integral to helping the world meet new breakthroughs that affect generations to come, and we’re counting on your skills and inventiveness to help make meaningful contributions to global medical advancement. At Merck, we’re inventing for life. 

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to staffingaadar@merck.com.
  
Search Firm Representatives Please Read Carefully: 
Merck & Co., Inc. is not accepting unsolicited assistance from search firms for this employment opportunity.  Please, no phone calls or emails.  All resumes submitted by search firms to any employee at Merck via email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Merck.  No fee will be paid in the event the candidate is hired by Merck as a result of the referral or through other means.
 
Visa sponsorship is not available for this position.
 
For more information about personal rights under Equal Employment Opportunity, visit:
 
            EEOC Poster
            EEOC GINA Supplement
            OFCCP EEO Supplement
 
Merck is an equal opportunity employer, Minority/Female/Disability/Veteran – proudly embracing diversity in all of it’s manifestations.


Job: Global Product Communications
Other Locations: Philadelphia, PA, US
Employee Status: Regular
Travel: Yes, 20 % of the Time
Number of Openings: 1
Shift (if applicable): 1st
Hazardous Materials: No
Company Trade Name: Merck

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